Bhagavata is best described in its own words: rasa. It means "nectar." Nectar here denotes "a kind of joy" which one derives by coming into contact with God in and through his divine sports.
Let each one of us pray day and night for the downtrodden millions who are held fast by poverty, priestcraft, and tyranny. Pray day and night for them. I care more to preach religion to them than to the high and the rich.
-Swami Vivekananda